If you’ve been keeping up with my blog, you’re probably already familiar with the different ways you can promote yourself and your business on LinkedIn. If you’re joining me for the first time, you might find it helpful to check out one of my earlier posts: How To Elevate Your LinkedIn.

A Quick Recap…

To break it down into the simplest of terms, there are essentially two different approaches to using LinkedIn. One is to establish a company page, which we’ll get into in more detail in our next post. The other is to develop a personal profile. Yep, you guessed it. This week’s blog post is all about getting your personal profile to rock!

Nailing the Basics

The most important thing about your profile is that it’s both engaging and genuine. This will help you naturally attract your ideal clients. To give your clients a well-rounded idea of who you are and what you do, start by perfecting these three basic elements of your personal profile:

1. Profile Picture

Like any other form of social media, your profile picture is often the first thing people see. Remember, people connect with other people, and your picture is their first opportunity to connect with you, so make it your headshot. It doesn’t have to be taken by a professional. Try taking some clear selfies or have a friend take a few photos of you looking your best – friendly and approachable.

2. Background Image

Your background image is basically your personal profile’s advertising billboard. Not only will it make your profile more engaging, it also serves as the perfect space to include important information like your contact information, motto, or slogan. Use this background to showcase what you do.

3. Headline

When someone searches LinkedIn for a specific keyword or job title, it’s your headline that determines whether or not you’re included in that search. To put you in front of your ideal clients, your headline needs to be accurate and concise. Keywords are an asset here, so take the time to find your niche. You can include how you help, but be sure you also note your “job title.”

Staying Up-to-Date

While your clients can now find you on LinkedIn, keeping your profile active is the next step to really engaging with them and increasing your visibility with new leads.

Consider sharing valuable content with the people in your network by adding them to your personal profile. Things like industry-related YouTube videos or recent news articles and blog posts can connect you with others while also providing something of value to potential clients.

With an active and engaging personal profile, your LinkedIn will start to work for you! Your name will appear in countless searches, both through LinkedIn and Google. Your profile will also be pushed out to other people’s networks with something as simple as a “like.”

Don’t just take it from me, though – This article by Forbes Magazine offers some great examples of businesses who use their executives’ and employees’ LinkedIn profiles to connect and stand out.

The Personal Profile Checklist

If you’re ready to take the next step in rocking your personal profile, download my free LinkedIn Profile Checklist! It breaks down all the elements of your personal profile, from your photo and headline right down to your “About Me” section and contact details. You’ll get key tips on how to make your profile speak to all personalities, while making sure you’re utilising every tool LinkedIn offers!

Download my free LinkedIn Profile Checklist right here and level-up your profile today!


We’ve covered some of the ways LinkedIn can help you grow your business. We’ve gone over some of the most common mistakes people make when getting their LinkedIn up and running. So what’s the next step?

Committing to the growth of your business and finding a way to hold yourself accountable for your own success.

Setting vague goals like “get more clients” or “expand my team” gets you nowhere because you’ve got no way of measuring your success. When it comes to actually hitting those goals, you need to establish specific milestones that will get you there.

For example, you probably won’t get any new clients if you’re not out in the world networking and generating leads. You won’t secure any leads if you haven’t found a way to clearly explain the value your business offers.

Because this is a problem for so many small business owners, I’ve developed a concise 8-week program that will give you the tangible steps you need to grow your business.

The Consistent Clients Program

The program is designed to solve the three biggest problems that stop coaches and service-based business owners from growing their businesses: an unclear message, a disconnected network, and forgetting to be human.

We’ll break these three problems down, one-by-one, making it easy for you to knock them out of the park!

Here’s how it works…

Each week, we’ll focus on one lead generation strategy. Then, we’ll get together as a group to talk about it and brainstorm specific applications to your business, so you can put it into action and report back on your results.

Having a group of like-minded entrepreneurs embarking on this journey with you is not only going to hold you accountable for making real change in your business, it’s also going to motivate you to commit to your own success.

I’ll also be spending some one-on-one time with you to make sure we maximise your results to their full potential. Because we’ll be working so closely together, I’d like you to be sure you have around 2-3 hours per week to dedicate to growing your business.

The more you implement… the more I’ll work with you!

Learning Outcomes

Over the course of this eight-week program, you will develop a simple and effective system to generate consistent leads for your business.

You will learn to simplify, automate, and scale.

Brass Tax

The Consistent Clients 8-Week Program is an investment of $997 AUD.

This is an investment in your online presence, putting your business in front of your ideal audience, and watching it grow like Jack’s beanstalk!

Saying Yes

Best case scenario: You’ll gain a ton of confidence, learn new skills, develop important business relationships, and get referrals!

Worst case scenario? Maybe in a few weeks you decide the program isn’t for you, or the content doesn’t quite fit. Maybe you feel like we’re just not a good match. If this is the case, I’ll refund your investment in full, plus an extra $20 so you can shout yourself something special at the next networking event!

If this program sounds exactly like what you need to hit those business goals, send me an email with the subject line: I’M IN and I’ll take it from there!


Every new venture is going to present its challenges, and building your presence on LinkedIn is no different. In my experience, the most common hesitations around LinkedIn boil down to three basic concepts – hurdles, if you will – that are easy enough to overcome with the right focus and determination.

The Unclear Message

The first hurdle is establishing a clear message. It’s all too easy for your message to get lost in translation, either through an overload of content or just by overcomplicating it. People need to be able to see the two most important aspects of your business right off the bat: What you do, and how you can help.

Communicating your message to your network sounds simple enough, but the reality is that an unclear message is something that most people struggle with. It can be tough to explain your business in a concise way, but having an unclear message is only going to confuse people.

You need to be able to clearly explain what you do and how you serve your clients. This needs to be streamlined across all platforms, including in your day-to-day conversation.

The Disconnected Network

The second hurdle to overcome is having a disconnected network. This all comes down to the type of content you put out and the connections you’re making. If your content, profile, and page aren’t engaging your audience, then they’re not doing their job. Similarly, if you’re not connecting with your ideal clients, then you’re barking up the wrong tree, so to speak.

My strategy is all about generating leads through genuine engagement, not sales pitching.

Rather than paying for expensive ads or spamming out bland content to every contact you can get your hands on (which can often seem like the only two options out there), let’s consider the simple strategy of just creating engaging content and ideal connections.

The Robotic Sales Pitch

Finally, but perhaps most importantly, we can’t forget to be human. When we’re making so many connections online these days, it can be tough to remember that we’re all on the same basic playing field. People don’t respond to robotic-sounding reach outs, they respond to other people. Rather than trying to copy and paste a sales pitch to 100 random connections in a day, take the time to get to know the people in your network, not just their profiles.

I guarantee this will lead not only to more genuine interest in the long run, but the leads you do discover are likely to connect you to even more leads, because they are connecting with a human, not a sales rep.

Now for the best part… I’m so excited to be launching my Consistent Clients program next week! The program will focus on getting you consistent leads, almost on autopilot, by setting you up with a process that flows easily for you and your business. We’ll give you everything you need to make that happen, and nothing you don’t.

No ads. No funnels. And no confusing tech… just the essentials.

The outcome of the Consistent Clients program is simple: to get you consistent leads and clients online so that you can work smart, not hard.

If this sounds like something you’d be into, stay tuned for our next blog post which will officially launch all the details about our eight-week Consistent Clients program! You can also email me anytime at for more information, or schedule a virtual coffee with me to figure out exactly what you need to grow your business online.


Last week we talked about the value of LinkedIn and all the potential connections you can make when you use it to its full potential. If you missed it, check it out here. This week’s post is all about the different ways you can use LinkedIn and the best way to get into it.

Firstly, I want to highlight the difference between having a personal LinkedIn profile and a company page.

People connect with people. If you want to connect with people, you need to have a personal profile. Your personal profile is a great way to make genuine connections with others, both in your industry and beyond. Remember, networking is the foundation of expanding your business, no matter how big or small it is. A personal profile gives you the chance to own who you are, showcase your personality, and share what you can do for your clients.

Your company page is showing more your expertise and credibility. It establishes who and what is at the heart of your business. This is where you can really amplify your business’ core values and pillars.

At the end of the day, you could put a ton of effort into your company page, but if people aren’t following that page, what’s the point?

Having both a personal profile and company page means you can publish different content to each while making sure they’re connected and aligned. Ultimately, the two work together to show the person or people behind the brand without leaving any of the important business elements behind.

What’s important to note here is that the profile and the page interact differently and serve different purposes, but they work together to maximise your outreach. Recognising the range of different connection types you have across both your personal profile and your company page will open up the door to expanding your business.

Using LinkedIn to its full potential means appreciating and nurturing your entire network. This means consistently! Don’t expect to just put it out there and then wait for opportunities to come to you. Not yet, anyway…

Understanding who’s in your network means knowing where potential clients or referral partners might come from in the future. Keeping in touch with them regularly means that when they get a chance to recommend you, they will!

If you’re ready to get your LinkedIn up and running like an expert, reach out to me at and let’s connect!


When it comes to growing your business, we can’t underestimate the value of connections.

In today’s digital world, so many of the connections we make every single day are made online. But that’s no surprise to you, I’m sure. Social media is pivotal in today’s digital world, and the potential to expand your network has never been so great.

What so many of my clients are surprised to learn is just how simple LinkedIn networking can be when used properly. There’s a whole world of connections just waiting for you to click with, and I’m here to show you just how valuable the platform really is.

One of the most common misconceptions about LinkedIn is that it’s old-fashioned. What I hear from a lot of people is that they set up a LinkedIn account a while back and haven’t touched it since because they were never really shown how to make it work for them. For many people, LinkedIn presents some uncertainty because it’s so unlike all the other social media platforms out there, but the truth is, what makes it so different is what makes it so valuable! The potential to scale your network is unmatched. 

As you probably know by now, people need people to grow their business, so if you aren’t networking, you aren’t growing. LinkedIn is a live, 24/7, global networking event. It’s a tool – a free tool, I might add – that gives you the opportunity to be completely transparent about the person behind your brand. Humanising your LinkedIn presence will help move those online connections you’re making, to face-to-face conversations with real people. Finding common ground leads to a more authentic conversation, not just a sales pitch. LinkedIn gives you plenty of space to share things about your business and yourself on your profile. This gives prospective clients the opportunity to find that common ground and grow to trust you as a person, not just as a business.

Forming genuine connections with people – and not just the people who will benefit you in your business, but also people you have a genuine interest in – will ultimately expand your network and lead you to a level of success you may never have expected.

At this moment, you may be thinking but my profile is boring or it reads like a resumé. That’s okay! I’ve made a LinkedIn Profile Checklist that you can download for free here to help you tackle your hesitations and set your profile up to work for you. We all have to start somewhere, and when it comes to expanding your network, there’s no better starting point than LinkedIn.